| Background |
The group's shareholder events website acts as a window displaying our business objectives and offers instant access to the latest shareholder services and experiences, eliminating the need for physical items. Annually, different visual themes preview major group events, providing shareholders with deeper insights. We also provide a shareholder-exclusive digital discount card, seamlessly integrated with mobile wallet apps for convenient discounts.
My Role and Responsibilities
In my role, I wear multiple hats, covering various aspects including interface design, process optimization, and component interaction. This involves collaborating with teams to develop intuitive and engaging user interfaces for products. Through continuous process optimization and enhancing component interaction, we aim to enhance the quality of the user experience. Additionally, I assist in early-stage data collection and competitor analysis to ensure that our design decisions are based on a thorough understanding and analysis of the market, while also aiding in planning the future vision of our products.
| Project Goal |
Improving Shareholder Engagement
In this project, I led the styling and interface design of the annual Investor Benefits Website, aligning the design with the company’s strategic goals. The website was crafted to visually support both light and dark modes while enhancing usability and appeal for stakeholders.
Increased digital authentication use to support shareholder growth.
Clarified value proposition to expand investor engagement.
Promote the goals and philosophies of the organization through visual storytelling.
| Design Concept |
Space Odyssey
To resonate with the group's 2023 deployment of low-orbit satellites, "Space Odyssey" has been set as this year's visual theme. Therefore, in design, elements such as the starry sky and universe are referenced, incorporating their technological and futuristic characteristics. It is anticipated to offer shareholders an immersive experience and sensation of interstellar exploration.
Drawing inspiration from the cosmos, we incorporated elements like glass, crystals, and minerals into our design:
Website Content
The event website is divided into the following sections: Event Introduction, Partner Merchants, FAQs, Notices, and Instant Redemption. The Instant Redemption section opens a new page where users must complete the verification and registration process. Upon successful completion, they will receive digital authentication and enjoy the benefits.
| Design Output |
Enhance your browsing experience with our website's seamless transition between day and night scenes.
Starry Night Mode
Through the combination of starry sky effects and crystal glass objects with the background, we have enhanced the atmosphere of outer space. Additionally, we have opted for precious metal materials for the main interactive buttons, creating the most beautiful celestial experience.
Bright White Mode
Expanding from Starry Night mode, we've offered a fresh Bright Mode with transparent glass-textured objects. It includes the group's standard blue for titles and buttons, creating a more familiar look.
Clicking the sun and moon button enables instant switching between dark and light modes, allowing for a more personalized experience.
Virtual Shareholder Card
The shareholder-exclusive digital discount card seamlessly integrates with mobile wallet apps, offering discounts through a virtual card. Its design, inspired by the website's tech theme, encapsulates the galaxy in a crystal glass box, symbolizing our commitment to providing perks to shareholders.
| Feedback & Takeaway |
The Past Experience Will Be Your Backbone!
This project had a tight deadline, and we needed to complete the website's visual design and hand it over to the engineering team within just a few weeks. Upon taking on this urgent task, I immediately began to consider how to convey our core messages through the design. In addition to the annual promotional collaborations, we needed to think about how to further emphasize our yearly company goals. This, in my opinion, is one of the most important core skills for a designer: the ability to tell the brand's story to users.
Drawing on my extensive experience in graphic design, I have developed a deeper understanding and keen insight into this type of design thinking. Our goal was to create an intuitive and visually appealing website that clearly communicates the company's values and objectives.
Given the tight timeline, we maintained close communication with the development team, providing timely feedback and adjusting design plans to ensure every step was on the right track. Ultimately, we completed the project on time and with high quality. This experience not only enhanced my design skills but also strengthened my ability to adapt under pressure and work collaboratively within a team.
