Experience
Designing apps, websites, and brands — with a little leadership on the side.
It's all about Human to Human!

Hi, I’m Rebecca Yu (HsinYing) — a product & visual designer with 8+ years of experience across tech, finance, smart city, insurance, and creative industries.

I love solving real problems through thoughtful design, and bringing warmth and clarity into every experience. My background in graphic design, illustration, and branding helps me craft interfaces that are not only usable, but emotionally resonant.Whether it’s building design systems, collaborating with engineers, or creating handmade visuals that spark delight — I care deeply about the details and the people behind them. Design, to me, is human.

My Highlight

Diverse Design Background
Background in UI/UX, branding, and visual design, with experience leading teams and co-founding a startup.
Versatile Product Design Experience
Designed products across industries with adaptable thinking and cross-functional collaboration.
Challenge-Driven and Globally Minded
Passionate about new challenges, with global product experience and talent development in overseas teams.
Work
Experience

Product Designer・Cathay United Bank
Taiwan, Taichung

02/2025 - Now


Role Objective

Led design for one core product while supporting cross-team initiatives. Built scalable systems for rapid product rollout, optimized workflows, and trained overseas designers. Collaborated with engineers to implement platform-native components.

  • Built and maintained cross-platform design and visual systems to accelerate product rollout across regions.
  • Improved design workflows and component libraries to streamline collaboration and reduce design time.
  • Led a team of 1–3 designers and collaborated with engineers to implement platform-native components and launch products efficiently.

UIUX Designer・Foxconn Technology Group
Taiwan, Kaohsiung

02/2022 - 08/2024


Role Objective

Served as the main designer for a smart city project (App/Web), developed the company’s design system applied across multiple platforms with WCAG compliance, and managed visual design for branding and key events.

Achievements
  • The iBus project received high praise both internally and externally. The new version is expected to reach 200,000 downloads and increase active users by 50%.
  • The major projects I worked on won international awards like the Red Dot, Good Design, GDA Awards, boosting the company's global recognition.
  • The design system, supported by senior officials, was successfully applied to multiple systems, reducing development and maintenance costs.

UIUX Designer・Aplus Digital Consulting Co., Ltd.
Taiwan, Taipei

07/2020 - 11/2021


Role Objective

Finance & Insurance Sector. Designed SaaS products for insurance sales (CRM) and 19-inch ATMs, including usability testing and user interviews.

Achievements
  • ATMs design in Taiwan has received positive feedback for the design and user experience, resulting in media exposure.
  • Insurance Product optimizations have garnered positive customer reviews, helping boost business.

Graphic Designer・Onion Design Associates
Taiwan, Taipei

06/2018 - 03/2020


Role Objective

Created media-featured visuals and packaging for cultural and commercial projects using diverse illustration styles.

Achievements
  • Contributed to art and music festivals by creating main visual illustrations, receiving significant media exposure.
  • Successfully designed packaging and illustrations, gaining client approval for market circulation, display, and sales.

Co-Founder・Travel Taberu Magazine
Taiwan

08/2016 - 08/2018
  • Led a team of nine to conduct field research, interviews, and magazine editing, distributed through Eslite and Books.com.tw.
  • Wrote business plans and established a team to produce agriculture lifestyle magazines. (2 magazines)
Achievements
  • Invited to give talks at University, Eslite Bookstore, among others.
  • Held a Workshop with 60 participants, generating a revenue of NT55,000.

Graphic Designer・Dun-Fu Image Strategies Inc.
Taiwan, Pingtung

07/2016 - 10/2017
  • Designed companies’ identities and logos.
  • Designed crop packages and illustrations.
Achievements
  • Assist local agricultural businesses in promoting their brands and products.
  • Successfully designed packaging and illustrations, gaining client approval for market circulation, display, and sales.
Contact Me
Let's Collaborate