Hi, I’m Rebecca Yu (HsinYing) — a product & visual designer with 8+ years of experience across tech, finance, smart city, insurance, and creative industries.
I love solving real problems through thoughtful design, and bringing warmth and clarity into every experience. My background in graphic design, illustration, and branding helps me craft interfaces that are not only usable, but emotionally resonant.Whether it’s building design systems, collaborating with engineers, or creating handmade visuals that spark delight — I care deeply about the details and the people behind them. Design, to me, is human.
Role Objective
Led design for one core product while supporting cross-team initiatives. Built scalable systems for rapid product rollout, optimized workflows, and trained overseas designers. Collaborated with engineers to implement platform-native components.
Role Objective
Served as the main designer for a smart city project (App/Web), developed the company’s design system applied across multiple platforms with WCAG compliance, and managed visual design for branding and key events.
Role Objective
Finance & Insurance Sector. Designed SaaS products for insurance sales (CRM) and 19-inch ATMs, including usability testing and user interviews.
Role Objective
Created media-featured visuals and packaging for cultural and commercial projects using diverse illustration styles.